In the last few months downtown Turlock has become host to a slew of new businesses, but the development of Main Street is far from halting as a new country bar is slated to open in just a few months time.

In a humorous play on words, the western establishment — named The Udder Place — will open its doors at the former Vintage Lounge location on West Main Street. While Jerry Powell and his partner Shayne Heine originally considered opening a wine bar at the space, their interest in offering the local community an establishment in tune with the agricultural culture of the area won out.

“We have so many friends in the agricultural business and we thought it made sense to have a fun, safe environment where people can come have a drink, listen to country music, and enjoy themselves. It’s lacking and there’s a need for it,” explained Powell. 

The partners’ vision has since been translated into The Udder Place where a full range of mixed drinks, drafts, and even “old school beers” will be offered. Although they will be maintaining the long bar that was a hallmark of the previous lounge, Powell said that the wood will be re-stained and a new top will be added to create a different atmosphere.

“We’re going to revamp it,” he said.

 Powell’s aim for the bar is to not only create an enjoyable environment for patrons, but to also encourage people to contribute to the local economy.

“We want to offer people a good time with friendly service that’s not too rowdy. We wanted to make a place where we would want to go,” explained Powell. “Turlock pulls from a large area of people and whether they are coming from Turlock or nearby it's good because it keeps people spending their tax dollars in town.”

The Udder Place is slated to open before the end of the year.