In a perfect world, watching a football game with a group of friends at your favorite pizza parlor would never be interrupted by waiting in line for a pitcher of beer. Turlock Pizza Factory owner Brent Jonson envisioned this world, and, wanting to bring it to Turlock, recently installed the city’s first self-serve beer wall – a 10-tap display that allows customers to pour their own beer. Thanks to the revolutionary technology of iPourIt, patrons at the Pizza Factory can pour their own drinks straight from the tap with just a few simple steps.