Name of business: Diamond Brows

Type of business: Full-service salon

Location: 545 N Golden State Blvd., Turlock

Hours: 10 a.m. to 7 p.m. Monday and Wednesday through Saturday; 11 a.m. to 5 p.m. Sunday; Closed Tuesdays

Contact information: 209-250-2646

Specialty: Microblading

History of business:

One of the newest tenants in the Turlock Town Center is a salon hoping to help everyone feel welcome — no matter their budget. 

Diamond Brows owner Maisa Safi opened her first salon in Salinas before moving to Turlock, where she has expanded her business to not only include the eyebrow services her longtime customers already know and love, but also other beauty necessities like hair, nail and pedicure appointments. Since opening on Sept. 5, Diamond Brows has provided these services to the community in a glammed-out space that helps customers feel welcome.

Whether it’s by offering customers a complimentary drink and snack while their service is completed or by simply getting to know them, Safi takes pride in treating those who walk into Diamond Brows like family.

“I want every customer who walks in here, whether they’re paying $20 or $50, to be treated the same,” Safi said. “We try to offer services that make them feel very special and provide customer service that can really leave a big impression on them.”

Diamond Brows specializes in lash application as well as eyebrow threading, waxing and microblading — a semi-permanent makeup service that gives clients the illusion of full brows via small, tattooed strokes. While the procedure typically costs anywhere from $500 and up, Safi offers quality work — or as she likes to call it, “talent” — for a fraction of the price.

“They say you get what you pay for, but sometimes it’s beyond that,” she said. “We have a lot of satisfied customers who say they’ve paid more for microblading but it didn’t turn out as nice. When we offer our services at a cheaper price, we’re trying to make themselves feel good by being able to afford it.”

As part of the newly-revitalized Turlock Town Center, which has seen an influx of new tenants since it was purchased by new owners two years ago, Safi said she is eager to not only benefit from customers shopping at other businesses nearby, but to also help them out by attracting a new wave of clients.

“I honestly love this shopping center and the improvements that have happened with our new neighbors,” Safi said. “My goal is that everybody brings in people and we help out each other.”

Having just recently opened, Safi said Diamond Brows is still searching for a few more cosmetologists, whether it be those who cut hair or do nails, to rent spaces at the salon. Diamond Brows also offers mobile services for those who don’t feel comfortable coming to the salon.

“I’m looking forward to building this location and having a great clientele. I’m also looking forward to offering all of the talents we have,” Safi said.