Dust Bowl Brewing is preparing to bring the energy back to their Turlock taproom with a number of events planned for this summer and a new type of brew.
The local brewery will kick off their festivities with the Peace, Love & Haze Re-Launch Party from 5 p.m. to 9 p.m. Saturday. The event will welcome community members back to the Turlock taproom, which was closed for a time because of the COVID-19 pandemic.
The re-launch party will be entirely ‘70s themed with the outdoor beer garden scheduled to be fully open with DJ Bobby Sanchez playing the greatest hits from the decade. Staff and guests are also encouraged to dress in ‘70s attire.
“It’s incredibly exciting to be fully open and welcome everybody back here,” said Michelle Peterson, director of marketing and communications.
The Turlock taproom’s outdoor space will continue to be put to good use with the return of the wildly popular Music Thursdays. Every Thursday from 6 p.m. to 9 p.m. through Sept. 29, the beer garden will feature performances from local solo artists and groups, with guests being treated to the full outdoor bar and food menu.
A lineup of upcoming artists can be found on Dust Bowl’s social media pages.
While guests will be treated to some of their favorite Dust Bowl beers, the local brewery is also introducing a couple new beverages to the menu.
One of the new drinks is a twist on an old classic, which is the Lime Lager version of the Taco Truck brew. The tropical vibes are continued with their newly introduced line of seltzers. Thirty Three Hard Seltzer, a new brand and new product at Dust Bowl, was released in May and rolled out with a Cherry Lemon Lime flavor.
“We produce a broad spectrum of beers and tend to be known for our higher strength offerings,” said brewmaster Don Oliver. “We chose to play to our strengths and set our seltzer apart from the mainstream with a higher ABV and focus on the single-serve and draft packages. The Cherry Lemon Lime recipe was popular with our brewing team and very well received in our taprooms.”
Founder and owner Brett Tate explained that experimentation with different flavors is a major part of the creative process at Dust Bowl.
“We like to try out different things all the time. Sometimes they work out, other times not so much,” Tate joked. “As a craft brewery, we had the expertise to not sacrifice flavor with the additional alcohol presence. We’re excited to bring another mutual opportunity for growth to our wholesalers.”
The unique creative and marketing process has proven to be valuable as the brewery has recently won a handful of awards. At the latest Craft Beer Marketing Awards, the Dust Bowl brand received a Gold Crushie for best beer release calendars, a Platinum Crushie for best sell sheets and a Gold Crushie for coolest taproom or beer garden.
With less restrictions and more entertainment options available at the Turlock taproom this summer, the team at Dust Bowl Brewing is looking forward to continued success.
