Getting local residents to bike and walk more is the aim of a new countywide campaign.

The Stanislaus Council of Governments launched a regional bicyclist, pedestrian safety and education campaign this week named ‘Walk and Roll Stanislaus.’

The campaign will include a series of online, interactive activities, a county-wide advertising campaign and educational materials that promote transportation safety among all road users. Walk and Roll Stanislaus is part of a larger effort to build awareness about transportation safety, encourage behavioral changes for travelers using all modes of transportation, and promote bicyclist and pedestrian safety throughout the county. Walk and Roll Stanislaus will run from mid-August to mid-September 2020.

“Safety on our roads is the top priority whether you walk, bike or drive. Through the ‘Walk and Roll Stanislaus’ campaign, it is our goal to not only expand awareness of and empathy toward bicyclists and pedestrians to help improve safety, but also encourage walking and bicycling throughout Stanislaus County,” said Hughson Mayor Jeramy Young, chairperson of the StanCOG Policy Board.

Walk and Roll Stanislaus will include online virtual activities, such as a Road Rules Quiz for future and current drivers, a scavenger hunt for families and adults of all ages and an interactive map that will allow participants to indicate where road safety improvements may be needed.

An advertising campaign will also feature images and messages, such as “We’re all on this road together” and “Let’s put safety first” on buses and in newspapers and radio ads.

To learn more about upcoming activities and enter contests to win prizes, visit the Walk and Roll Stanislaus website at https://www.walkandrollstanislaus.com.